Murphy Geospatial

The Client

Murphy Geospatial gives companies an accurate digital picture of the physical world, so they can build, operate and maintain major assets with fewer mistakes, lower costs and less risk.

The Challenge

Murphy GS wanted to make their end-of-year bonuses engaging and fun for staff across Ireland, the UK and beyond. A single reward that felt the same for everyone risked feeling generic, especially for a team spread across different countries with different shops and currencies. HR needed one system that could still make every employee feel personally recognised, regardless of location.

The Solution

Branding and customisation are built into OptionsCard, so Murphy GS can make the reward feel personal from the first email. The CEO recorded a short year-end video message, delivered to every member of staff alongside their gift card, turning a routine bonus into a moment that felt like it came from leadership directly.

Redemption options are matched to each recipient's location. Irish staff can choose from Brown Thomas, Dunnes Stores and other familiar national brands. UK staff have access to Waitrose, John Lewis and other UK retailers. Nobody receives a card for a shop they can't use, and nobody has to convert currency or guess at exchange rates.

For Murphy GS, this means no juggling multiple providers, no separate processes for each country and no compromise on the personal touch. One platform handles branding, delivery and localisation together.

The Result

With a single gift card provider, Murphy Geospatial's team feel rewarded and valued, wherever they're based. The company delivers a consistent, well-branded reward experience across two countries without adding work for HR, and staff redeem their cards at retailers that actually matter to them.