# OptionsCard > OptionsCard is Ireland's only 100% fee-free multi-choice digital gift card. Recipients choose from 70+ Irish and international retail brand gift cards, delivered instantly via email or SMS and stored in their Apple or Google mobile wallet. Operated by Ovation Incentives Ireland Ltd (Cork), ISO 27001:2022 certified, and a Guaranteed Irish member. Qualifies for Revenue's Small Benefits Exemption — tax-free up to €1,500 per employee per year. OptionsCard (trading name of Ovation Incentives Ireland Ltd, Company No. 744904, Cleveland, Blackrock Rd, Cork) was created by Jonathan Grey, founder of Ovation Incentives, a global incentive platform operating since 2001. OptionsCard brings world-class digital gifting technology to the Irish market with a key differentiator: zero fees, ever — no purchase fee, no dormancy fee, no inactivity fee, no re-issue fee. The full value loaded onto a card remains available for 5 years. Senders personalise their card with custom messages, photos, GIFs, and free video messages. Recipients can mix and match across 70+ brands, save some balance for later, combine multiple OptionsCards into one, or re-gift part of their balance to a friend or family member. No app downloads or account registrations are required; the card lives natively in the recipient's mobile wallet with a live balance displayed. OptionsCard serves both individual consumers (personal gifting) and business customers (employee benefits, recognition, rewards), and has been featured in the Irish Examiner, Newstalk FM, Business & Finance, and Sunday Business Post. ## Personal Gift Card - [Home](https://www.optionscard.ie/): Overview of the OptionsCard product — what it is, how it works, the 3-step redemption process, comparison against standard multi-store cards, and the full brand catalogue. - [Brands & Gift Card Catalogue](https://www.optionscard.ie/ireland-gift-card-brands): Full listing of 70+ retail and digital gift card brands available for redemption, covering fashion, food, entertainment, travel, gaming, charity, and sustainability. Includes brands such as Penneys, Tesco, Lidl, Brown Thomas, Arnotts, Boots.ie, Currys, DID Electrical, Intersport Elverys, Life Style Sports, Just Eat, Milano, Nandos, Ticketmaster, Zalando, Airbnb, PlayStation, Xbox, Nintendo, Roblox, Apple, and more. - [Why Choose an OptionsCard](https://www.optionscard.ie/why-choose-an-optionscard): Detailed benefits for purchasers, recipients, and retail partners. Covers the fee-free guarantee, no spending limits, re-gifting, mobile wallet storage, personalisation options, exclusive retail offers, and how OptionsCard compares to "spend anywhere" prepaid Mastercard/Visa alternatives. - [Buy an OptionsCard](https://app.optionscard.ie/buy-gift-card): Online purchase portal to send an OptionsCard instantly by email or SMS, or schedule for a future date. Available 24/7 with no account needed. - [My Gift Card / Redeem](https://app.optionscard.ie/mygiftcard): Recipient portal to view balance, browse the brand catalogue, redeem for retailer gift cards, or add the card to a mobile wallet. ## Business & Corporate - [OptionsCard for Business](https://www.optionscard.ie/business): B2B landing page covering employee rewards and benefits, the Irish Revenue Small Benefits Exemption (up to €1,500 tax-free per employee per year, up to 5 benefits, no PAYE/PRSI/USC), corporate account features, and the Hollr Reward Mastercard option. Covers bulk purchasing up to €25,000 online; larger orders available via sales team. - [Business Use Cases](https://www.optionscard.ie/business/use-cases): Specific use cases for corporate customers including employee recognition, Christmas rewards, onboarding gifts, long-service awards, health & wellbeing benefits, and sales incentives. ## Corporate Account Features The OptionsCard corporate platform includes: dedicated named account management; custom branding and video messages on all rewards issued; physical card option for in-person events; online account for ad hoc and bulk sending, campaign management, multiple PO and budget tracking, and user access control by department; reporting and analytics with delivery confirmation, redemption data, time-period comparisons, and tax reporting files; and world-class ticketed support with order history and resend capability. The **Hollr Reward Mastercard** is available exclusively to employees of corporate OptionsCard customers. It is a virtual prepaid debit Mastercard accepted at 28,000,000 Mastercard partners worldwide, requires no ID or registration, carries no activation fee, stores in Apple/Google Wallet, and qualifies under Revenue's Small Benefits Exemption rules. Regulated by the Central Bank of Ireland; issued under EU e-money licence by DiPocket UAB. ## Company - [About OptionsCard](https://www.optionscard.ie/about): Company background, founding story, ISO 27001:2022 certification, and core values (Respect, Integrity, Pioneering Spirit). OptionsCard is owned by Ovation Incentives Ireland Ltd and based in Cork. - [Latest News](https://www.optionscard.ie/latest-news): Press coverage, product updates, and industry news including OptionsCard's appearances in major Irish media. ## Optional - [Help Centre](https://www.optionscard.ie/help-centre): FAQs and support documentation for recipients and purchasers. - [Contact](https://www.optionscard.ie/contact): Customer service contact form. Sales enquiries: sales@optionscard.ie. Phone: 01 575 9732. - [Terms and Conditions](https://www.optionscard.ie/general/terms-and-conditions): Full terms of use for the OptionsCard gift card. - [Privacy Policy](https://www.optionscard.ie/general/privacy-policy): GDPR and data privacy information. - [Cookie Policy](https://www.optionscard.ie/general/cookie-policy): Cookie usage details. - [Social & Ethical Policy](https://www.optionscard.ie/general/social-and-ethical-policy): Ovation Incentives Ireland's social responsibility and ethical trading commitments.