About OptionsCard

Why we created the OptionsCard

The OptionsCard digital gift card was born from a passion to provide Ireland with a world-class gifting experience. 

An experience that can be trusted to help build lasting relationships between those who gift our card, those who receive it and and our partner brands. 

Woman holding two shopping bags
Jonathan Grey - OptionsCard creator and founder / owner of Ovation Incentives.

The team behind the OptionsCard

The OptionsCard was created by Jonathan Grey, the founder and owner of Ovation Incentives. Recently returning to Ireland after many years abroad, Jonathan saw that the gift card market in Ireland, and specifically the gifting experience for consumers and businesses, could be greatly enhanced with the technologies, features and processes that his company has successfully established, and continue to develop, with it's clients since 2001. 

The OptionsCard is owned and operated by Ovation Incentives Ireland Limited and based in Cork city.

You can read more about Ovation Incentives, our team, products and services here.

ISO 27001:2013 certified

Data security is a top priority in everything we do, keeping everyone safe and secure.

We follow industry-standard security and privacy practices. Our dedication is proven by our ISO 27001:2013 certification, a globally recognised standard.

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ISO 27001 Certification Europe

Our Company Values



This is our inward looking value.

Everyone has an important role at Ovation. By understanding and appreciating each person's contribution we learn how to build a lasting business.



This is our outward orientated value.

We believe that having integrity in business is the foundation of lasting success. Doing the right thing by our customers, our suppliers, our partners and service provides is at the heart of our business. 

Pioneering Spirit

Pioneering Spirit

As a self-funded, entrepreneurial business we strive to foster a culture where new ideas and innovative mindsets are encouraged, so we can continue to break new ground in our industry.

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Ready to gift your employees?

Buy up to €5,000 of OptionsCards online now.

For larger or corporate customers give us a call or contact us. Discounts available for orders over €10,000